ICU Managing Partner Mike Bawden has been helping launch new brands, build businesses, and open new markets around the world. Now he’s bringing his marketing expertise to benefit fans and creators alike.
Biography
Mike Bawden is a writer/producer living in the Midwest. He has over 30 years’ experience in advertising, marketing, and public relations – working with clients in a variety of business sectors throughout the US and globally. In 2000, he facilitated the creation of the ECCO International Public Relations Network and entered into an international business partnership with firms located in forty countries around the world. In the 2000s, he started working with creators and filmmakers to produce a variety of pulp/action stories, comic books, and video content focused on the sci-fi, horror, and fantasy genres.
In December of 2019, Bawden entered into a partnership with legendary comic book cover artist, Dave Dorman, to publish the first issue of the pulp magazine “Amazing Tales of the Wasted Lands.” Bawden wrote the stories in the issue which were intended to form the foundation for a larger IP “universe” known as Dave Dorman’s Wasted Lands.
Then, in August of 2020, Bawden and co-producer Robert Meyer Burnett (“Free Enterprise” and “The Hills Run Red”) formalized their collaboration on Burnett’s streaming show “Robservations” by turning it into an online venture they dubbed The Burnettwork. In 2023, their collaboration advanced to the formation of a production company called Imagination Connoisseurs Unlimited, LLC (ICU).
Bawden serves as the Managing Partner of ICU, responsible for acquiring intellectual properties and developing business plans for each property. This allows for the ongoing development of creative “franchises” that will benefit ICU, the IP creator, and investors over the long term.
More about ICU …
Why we founded ICU
Imagination Connoisseurs Unlimited, LLC co-founder Mike Bawden explains how a confluence of social trends and business issues resulted in the formation of ICU.
About Robert Meyer Burnett
For more than 33 years, writer-director-producer Robert Meyer Burnett has been sharing his love of genre entertainment by taking fans “behind the scenes” of some of the world’s greatest movies.
What is an “Imagination Connoisseur”?
An imagination connoisseur is someone who has a diverse array of interests and an appetite for great storytelling and interesting characters. ICU’s Mike Bawden explains.