ICU Managing Partner Mike Bawden explains what makes a person an “Imagination Connoisseur.”
An “imagination connoisseur” is one who has a diverse array of interests and an intense love of great storytelling – an appetite for great stories well told. “We know what we like and why we like it,” explains ICU Managing Director, Mike Bawden. “We understand the taste of the audiences we intend to engage and entertain.”
ICU Creative Director, Robert Meyer Burnett invented the term “imagination connoisseur” when he launched his prolific YouTube channel, The Burnettwork, with Bawden’s help in 2018.
In the seven years they’ve been working together, both men have developed an appreciation of fans and fan culture, as well as their relationships with genre entertainment and pop culture. ICU, LLC was created as a reaction to what the two saw as an erosion of fan confidence in long-standing franchises and the corporate strip mining of old intellectual property in an attempt to leverage nostalgia into commercial success.
More about ICU …
Why we founded ICU
Imagination Connoisseurs Unlimited, LLC co-founder Mike Bawden explains how a confluence of social trends and business issues resulted in the formation of ICU.
About Mike Bawden
ICU Managing Partner Mike Bawden has been helping launch new brands, build businesses, and open new markets around the world. Now he’s bringing his marketing expertise to benefit fans and creators alike.
About Robert Meyer Burnett
For more than 33 years, writer-director-producer Robert Meyer Burnett has been sharing his love of genre entertainment by taking fans “behind the scenes” of some of the world’s greatest movies.